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Cover of 33° by Jonathan Davis: an illustrated scene with an elegant serif title and the tagline Just above freezing. The moment of thaw. Let the ideas flow.
By Jonathan Davis Published by ScaledLearning Available now

33°

Where Innovation Ideas Come From

At 33 degrees, just above freezing, the ice begins to give and the water starts to move. Ideas work the same way. A short, practical look at where innovative ideas really come from: the moment of thaw when frozen assumptions loosen, conversations warm up and new thinking starts to flow, and how teams and AI can create more of those moments.

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What you'll learn

  • Recognize where new ideas tend to come from
  • Spot the moment of thaw when a stuck problem starts to move
  • Use conversations, outsiders and AI to spark ideas
  • Turn a promising idea into a quick experiment

Contents

  1. Chapter 1 Why ideas come from the side, not the front
  2. Chapter 2 Changing the angle on a problem
  3. Chapter 3 Edges, outsiders and borrowed patterns
  4. Chapter 4 Conversations that spark ideas
  5. Chapter 5 AI as an idea partner
  6. Chapter 6 Turning a spark into an experiment

By Jonathan Davis · Published by ScaledLearning

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